How to Maximize Spending Per Guest in Your Trampoline Park

​The trampoline park is one of the fastest-growing segments of indoor entertainment in the United States. Competition is fierce; park owners must go above and beyond to stay in business. Consequently, trampoline parks are getting creative, expanding the range of offerings to enhance guest experience and maximize spend per visitor.

If you own a trampoline park and want to improve guest experience, prioritize safety. No matter how beautiful and accessible your trampoline park is, it will soon be empty if unsafe. Start by installing safe, durable equipment. Professional equipment, well-trained supervisors, and rules should ensure your guests' safety and protect your brand.

Aesthetics matter. In the age of social media, park-goers want to share their latest, trendiest check-ins. Making your park attractive pays. When equipping your park, see that each piece of equipment aligns with your park's overall theme. This encourages your visitors to take and share photos on social media, which gives you free exposure.

As you design and equip your park, remember that trampolining is not only for kids. Widen your customer base by offering engaging activities for people of all ages. For example, your park could provide exercise classes for adults. Bouncercise is becoming increasingly popular because it offers all the cardiovascular benefits of exercise in a fun way.

Maximizing the value per visitor means keeping them in the park longer. To do that, consider offering refreshments. Serving refreshments in branded cups or bottles may help with marketing since customers can use them outside the park.

A 2017 study revealed that consumers prefer self-service technology to human interaction if it enhances their overall experience with a brand. Having a self-service kiosk reduces overhead while improving customer experience. For example, consider having online checkouts. For instance, online slot booking is handy during peak season, as it eliminates the inconveniences of queuing.

Remember that great customer experience starts at the first point of contact between your customers and your brand and continues throughout all the customer touchpoints. So, ensure you're giving your best at every point of contact. For instance, if you have an online checkout system, be sure it's responsive and has all the vital information a customer may need.

Once they've booked, emailing the customer can go a long way. You may also send a follow-up email to your customers requesting feedback on their experience. Surveys and feedback emails can be revealing. They shed light on how to enhance customer experience further.

At the park, how the staff handles visitors determines how your guests feel about your brand. Staff that cares is helpful and never hesitates to provide quick resolutions to leave a positive impression on guests. As such, be sure your staff is well-trained in interacting with customers and resolving issues as they emerge. Also, ensure the park is clean, tidy, and well-lit, with adequate signage to guide guests.

Great customer experience is part of the deal your customers are paying for. Enhancing customer experience is a win-win move. The more interesting activities your park offers, the bigger the impression it leaves on guests; the more people it attracts and retains, and the longer guests stay.

Zi Qian Zhang, Real Estate

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